For any marketing, MLM or Networking business leads are very crucial. Let us see what would happen without leads.
Every business has a target group. This is a demographic group which has the most potential to buy the products. For example the demographic group for a company selling plastic toy gun is teenage boys. Similarly anti-wrinkle products have middle aged women as their demographic target group. If you go out to sell without any leads then you have to hunt about for the people belonging to your target group. Every household you visit will not have a member belonging to your demographic group.
Thus there is a considerable waste of time and manpower as you have to spend a lot of time just to find out the people to whom your products will sell. Now that’s the first part. Even if you have located your demographic group, there will be many among that group who are not just interested in your product. It is of little use to them or they are against it, or something else – but the thing is that they will not buy! Well you can get out and take them on as they say, armed with the greatest sales spirit and the finest pitch, and try to win them over. That is a real good attitude for a marketing agent. But you know, refrigerators actually do not sell in Siberia or the North Pole. Trust me and don’t trust the marketing gurus.
So what you need are leads – broker leads. Leads that are brokered for your convenience and at your expenses by somebody else, so that, all you have to do is to go out and close the sales. There are two types of brokered leads – the raw leads and the qualified leads. Raw leads are those which are based on demographics. This means that raw leads are broker leads that only find out your demographic group. So you still have the task of going out and trying your best to sell a refrigerator to every Eskimo you meet.
This is where comes in something called the qualified leads. Qualified leads give you a set of prospective customers who have confirmed there interest in your product and are willing to meet you. They are people with whom you can make an appointment to close the sales. Such broker leads are generated by lead broking companies that provide leads for a fee. You can hire one such broker to find you all the leads you know. This way you save on considerable manpower, time and money. Broker leads can give you a head start into your campaign. You should go for them. In this cutthroat competition, these are excellent tools of survival for a marketing business.
While looking for broker leads, be careful of poor lead generating companies and scams. There are many companies out there who employ inexperienced telecallers with poor pay. The result is bad leads. Consult people who have already used such services to find out which is a good lead broking company. You can also look up user forums and reviews for successful lead brokers. Waffen online in Deutschland kaufen