Using creative and unique methods to promote property listings can give agents a competitive advantage. The methods used will vary depending on the listing itself – for example, you wouldn’t use the same marketing techniques to promote a ten million dollar Beverly Hills home as you would to sell a $150,000 single family house in Scranton.
Syndicating property listings to major real estate websites is a crucial step in the promotion process. These sites see high volumes of traffic and page views which can help to get your listing in front of a large number of potential home buyers. Additionally, listing syndication builds brand awareness and can improve search rankings for your real estate business.
Sharing listing photos and videos on social media is another easy way to promote a property. Make sure to add in some type of caption or description as this will encourage potential home buyers to click on your posts. Including a link to the listing website or blog is another great way to encourage engagement. Use local hashtags when posting to reach a more targeted audience. It’s also a good idea to recirculate tweets to maximise exposure.
If the property is located in a popular neighborhood or area, consider working with local businesses to offer discounts on goods and services to home buyers. This will help to build brand recognition and highlight a variety of different features that the home offers.