While many people wonder why businesses even need business cards when they can easily enter your contact information into their phones, handing a business card to someone is the first step in forging a connection with them and it gives potential customers an opportunity to connect again. Whether you are a physician, photographer, stylist or a small business owner, your business card plays a vital role in representing your brand and creating a lasting impression with customers and clients.
When designing your business cards, the most important information to include is your name, contact details and a clear representation of your brand or logo. Make sure to use a high-quality image for your business logo, with a minimum resolution of 300dpi and plenty of white space around it. Clutter invites confusion, so don’t add too much text or any other details that might detract from the overall look and feel of your business card.
If your company operates out of a brick and mortar location, then including your address on your business card is a must. But if you work remotely or operate online, then it makes more sense to include your website URL, instead (dropping the http:// is optional). If you do include your website address, try to keep it consistent with your design – you don’t want your prospects to land on an outdated site!
Another way to create a connection with your business card is by adding a photo. Adding a headshot to your business card can help people remember you, especially if you are in a client-facing position such as a doctor or stylist. Alternatively, a fun texture or finish like spot UV or embossing can add depth and interest to your business card. for Business Cards